The Marketing Concept Essay Example for Free

The Marketing conceit EssayWhen one thinks about marketing, many different things come into mind however, the actual definition of Marketing Concept is identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization. (Gitman McDaniel, 2008)Basically, the marketing concept comes down to being up to(p) to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept consists of1. Focusing on customer wants so the organization can distinguish its performance from competitors offerings. (Gitman McDaniel, 2008)2. Integrating all of the organizations activities, including production, to satisfy these wants. (Gitman McDaniel, 2008)3. Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibily. (Gitman McDaniel, 2008) legion(predicate) businesses from around the globe have already started to take advant age of this concept. From Disneys Fast Pass to Enterprise Rent-A-Car, companies are adjusting their old business models and techniques in fiat to accommodate the needs and desires of their customers. This has enabled them to step above the competition and to set themselves apart from others in their industry.The marketing concept focuses on the above mentioned items for a reason, in pose to increase the businesses bottom line and to satisfy their current customer bases, while drawing new customers because of their exceptional customer service model.ReferencesGitman, L.J., McDaniel, C. (2008) The Future of Business The EssentialsSouth-Western, Cengage nurture Ohio.