Empowering The Leadership Of Women In Marketing With Jodi Duncan

Empowering The Leadership Of Women In Marketing With Jodi Duncan Which mentors and managers helped shape and influence you the most through the years? Who made you a better person and marketing professional? Are most of them smart, talented women? According to the Association of National Advertisers, 67% of the marketing industry is female. Today, my guest is Jodi Duncan, president of Flint Group. We discuss the current climate and ecosystem for women in marketing and business. What are some of the current challenges and opportunities that women face? Marketing agency trends and adapting to them biggest challenge is the digital movement; expectations and pressure related to measuring ROI and spending How to evaluate, identify, and implement tools and technologies for clients; don’t overlook the client’s objective and what they’re trying to do Creating content and related messages, then effectively communicating content through multiple channels that have different parameters Challenges of creating authentic content experiences; voice should match brand Flint’s best strategies to do high-quality work for clients and be a place where people want to work; communication is critical Progress needs to be made regarding concept of women in leadership and business; Women in Business blog series shares lessons and accomplishments Are you a good b*tch, or a bad b*tch? Women don’t always support each other; difficult for women to get leadership position and not be branded a bitch Show support and make an impact via direct conversations to address issues Men just need to ask women to participate, include them, and offer opportunities to express their opinions Women entering the workforce need to pay attention, watch, learn, ask questions, and speak up Links: Flint Group Women in Business Blog Series by Jodi Duncan A Diversity Report for the Advertising/Marketing Industry - And A Call to Action Skype Sheryl Sandberg Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Jodi Duncan: â€Å"The biggest challengeis the whole digital movement.† â€Å"Content is just a whole other animal. Not only what content you want to get out there and what the messages are, but how do you effectively communicate that content.† â€Å"It’s sort of a battle to get into those leadership positions when the biggest naysayers are other women that you work with. They’re not necessarily your best cheerleaders.†